The Japanese car giant, Nissan has made its mind to introduce its Infiniti in India. The car spells the luxuries in full measures along with passionate driving specifications. The car is a tough competitor to the ones of Mercedes, BMW, Porsche, Audi and Accura. The exclusive business unit for this Infiniti takes much care for the Indian market, which is, according to the company’s MD &CEO, the best potential one. India will be one along with other markets of Taiwan, South Korea, Russia, Ukraine, China and Western Europe; the brand already gained popularity in the US and Canada.
Since the products will be wholly imported, the price will be on the higher side thanks to 100% duty. The ranges of Infiniti includes- sedans, coupes, convertibles, SUVs, SUV Coupes, all in the price range of $33,250 – $56,050 in the US market. All these vehicles carry the propelled engines of 3.6lit, V6, 328-bhp to 5.6lit, V8, 320-bhp. Nissan follows suit as the top auto manufacturers of the world have poured in their products in the Indian market for luxury car segment. The cars of this segment include- BMW X6 and the M series, Mercedes new C class, E class and S class, the AMG series, Audi R8, the Porsche ranges, Land Rover and Jaguar.
However the volume of business is yet to pick up with a just double-digit sales growth only as of now. Nissan believes that the launch of this Infiniti will boost its image in the domestic market and get rid of its identity crisis. Only two models are there for Nissan in India – X-Trail and Teana- both imported. The company has plans to launch its indigenous brand(made from its Chennai unit in another nine months) in addition to two more brands in the SUV range- convertible 370Z and a premium SUV Murano.
source: Business – Standard