Daimler has restructured its making of Mercedes C Class in the US plant in Tuscaloosa, Alabama. The move has already evoked a protest from the workers but the company sticks to its strategy, claiming that Germany is still its core production plant. This is one among such moves- SL sports models to be shifted to its main southwestern German plant in Sindelfingen, where too the workers protested.
The company feels that this will increase the volume of SL roadster by 20% by 2014.But the company has earmarked this for the C Class cars for the European market in northern Breman. Daimler’s move to shift to Tuscaloosa is on the strategy to retain the hold of Mercedes-Benz to grow further. This sort of shift is essential for global companies to have an easy accessibility and to get rid of foreign exchange formalities costs.