BMW’s latest venture will be launching the much-awaited Z4 (a convertible) luxury car on October 12. Thus, the company would make a penetrating presence in the luxurious car market in India. This comes in the series of M3 and M6 convertibles, and will be at the price range of Rs50-Rs60 lakhs. BMW is full of hope to sell a minimum of 30-40 units by the first year, which will carry 6-cylinder petrol, 258bhp, sDrive 30i. the sDrive is able to accelerate from 0-100km/hr in 5.8 sec at a top speed of 250km/hr.
BMW had a tough time rallying behind Dailmer Benz-owned Mercedes in the country before revitalizing to some extent. With the growth rate of 12.62% the company could sell 1313 units by the end of August. But Mercedes fetched the sale rate of 1128 units a decline of 19.02%. BMW sold 2908 units last year and the current year target is 3000 units.