It’s a tough time for the global economy now. But as the saying goes it is darkest before the dawn. Major companies around the world that have seen many a tumble on their path, will stand strong even after this crisis not because they always have, but because they have the years of experience to guide their judgment. Ford Motor Company has planned to go ahead with its bulk investment of $500 million in the Indian market. This decision on the outlook may look bold and courageous, but one must understand the company’s foresightedness.
Ford’s managing director for India has admitted that their investment decisions are long term as they should be. In the current year Ford’s sales fell to 27% between April and September. But Ford has announced that it will be launching a small car in the next two years and open an engine factory in Chennai. Reminds me of something I read somewhere, ‘When the going gets tough, the tough get going’.