Volkwagen showcased its new Jetta for China at the ongoing Beijing Auto Show. The new VW Bora (Jetta in China) is the second is based on the 5th generation European VW Jetta. Volkswagen jointly developed the new jetta (Bora) with its second local partner the FAW (first being the Shanghai Automotive). Interestingly Volkswagen presented two new models- Lavida an Jetta produced through two local partners which will compete against each other in the market. The Lavida is made in Volkswagen’s joint venture with Shanghai Automotive, the New Bora in Volkswagen’s other joint venture with FAW. Volkswagen wishes to ditch its JV with FAW but the Chinese government does not allow it to do so. Clearly Volkswagen is in catch 22 situation.
Coming back to new jetta, the Bora adopts Volkswagen’s design characteristics such as “the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood.” However, the Bora takes into consideration Chinese cultural elements with prominent front and rear end styling that is inspired by a lion.
volkswagen new Jetta (Bora)
