Vicky.in News

At the launch of Mahindra & Mahindra's latest SUV Xylo recently, many heads turned when the company's top brass were seen extending the warmest welcome to two unassuming youth, who they said were bloggers.

Wonderful work young men, one of them was overheard telling Karthi Annamalai and Shrawan Raja.

www.vicky.in was started by a bunch of automobile engineers in 2004. Like many others, this hobby blog does brisk business for the owners. By providing information on auto shows around the country, brothers Vignesh Annamalai and Karthik Annamalai have created a media consultancy service. “Advertising is the major resource for us,” says Karthik, who is just out of college, in Madurai. He says the nitty-gritty of advertorial rates is something they have learnt over time.

The urge to create an online space for cell phones that caters to the Indian consumers also lead Vignesh and his brother to launch a website offering information on cell phones. The highlight of their website is the facility of free sms all over the country. Vignesh who also closely works with the cell phone providers and manufacturers says, "Users can log into the website and send free sms.