Awards

The Great Indian Travelling Machine was Finally Here!

But the journey to this spectacular moment had in fact, begun several years before. In 2004, to be precise, when the question that consumed the minds of Team Auto Sector was, ‘What next after the Scorpio?’ What was the next product going to be after Mahindra’s iconic SUV which took the Automobile world by storm?

Ford India hosts inaugural "bloggers only" facility visit

India – Recognising the increasing popularity and influence of auto-focused blogs, Ford India recently reached out to some of the country's top motoring bloggers through a new social media engagement programme.

"Along with leading motoring journalists, the top auto bloggers have a big following in India and play an important role in generating rapid, word-of-mouth discussion and shaping opinions," said Deeptie Sethi, head of Corporate Communications, Ford India. "To build closer relationships, one of our 2010 communication objectives was to engage the most popular bloggers to facilitate better sharing of information and new ideas."