Yamaha Motor, the forerunner of motorbikes in Japan, is surfacing the Indian infrastructure to make the global Hub for its motorbikes. This comes in the wake of the company’s feat of three fold growth in the export market, marked by the enthralling demand for premium bikes globally. In the fiscal 2010 of Yamaha’s global deals, the net supply was 66904 bikes against 38639 units in the previous fiscal. The countries which regulated the export deal are Srilanka, Indonesia, Colombia, Kenya, Bangladesh and Philippines.
The brands that come under the export deal are Gladiator Type SS, FZ16, YZF-R15, Crux, Enticer, Alba and G5. these are exported from the Indian facilities making the growth to 73% while the demand for the bikes from Yamaha has shot up by 25%. India has been a darling to the auto makers of the world due to the cost effective production in terms of component sourcing. Yamaha has capitalized on this aspect and the company has found the potential in the bikes belonging to high-end 150cc + category. The company has wrapped a share of 12% gain from the $8 million two wheelers against a mere 5% in 2006.
The company intends to increase this share to 20% by adding the deluxe segment, which seems to be the driving force of the net growth of the company. Yamaha joins the elite group of premium motorbike companies in India in the order of Hero Honda, Honda Motorcycles, Bajaj and TVS. In 2009-10 Yamaha has sold out 223307 motorbikes in the domestic market, against 162370 units in 2008-09.
The product platform of Yamaha is soon expanding with its number increasing with a new scooter. The case study for this vehicle is under process and the final product will roll out depending upon the desire of the customers. Society of Indian Automobile Manufacturers revealed a data analysis that the FY 2009-10 saw a growth of 26% in the domestic market and 13.54% in the export panel.