Suzuki Motorcycle India has drawn the sketch for the economy brands in India, by introducing entry-level motorbikes and second premium bike. In addition there will be a gearless scooter in 2011, said the company’s VP(sales &Marketing). Currently Suzuki is in the market with its five models- the gearless scooter Access 125, Zeus 125cc, GS150R and two superbikes 1300cc Hayabusa and 1700cc Intruder.
The company has evolved a strategy on economy aspect and @Rs40000 range one motorcycle at 150cc and another superbike within the next fiscal. The norm for the entry-level segment is motorcycles with the engine capacity of 75cc-125cc, which is dominated by Hero Honda(80% share) and the vehicles costing between Rs40000-Rs50000 comprise 70% of the total market of 58lakhs with a growth of 14%. Further, Suzuki is intending to import its superbike 1000cc GSX-R model (Gixxer) while its Hayabusa (Rs12,5lakh) has already crossed the sale figure of 100 units in 8 months.