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Scooty —-> scooty streak
After luring most of the fair sex with its scooty pep, TVS has set its eye on urban youth who love scooters. The love for scooter is witnessing a strong attraction from urban youth who love hassle free ride. Honda recently came up with Aviator to cater to this set of customers. TVS which has been enjoying success with its scooty pep will soon come up with a scooter called ‘Scooty streak’.
Scooty streak is the TVS second attempt to conquer the 100cc plus scooter customer, after its first attempt in 1999 with 150cc four stroke Spectra. The geared scooter spectra failed to take off in the market and it was withdrawn. Scooty streak a 100cc plus four-stroke scooter will be positioned above the scooty and it will be target urban customers.With the scooty streak, TVS hopes to widen its customer base. The 90cc TVS Scooty has always been associated with women and the 100cc plus *scooty streak could bring in male customers into the fold.
Styling and Engineering:
The new scooty streak inherits the styling of the popular scooty which means the Scooty streak will not be a full- bodied scooter. Scooty streak is a typical gearless scooter with a prominent snout, handlebar mounted headlamp, multi-purpose die-cast rear grab rail and contoured seats The smiley headlamps and two tone colour theme is a carryover from scooty. The new stylish triangluar turn Indicators will be mounted vertically on the steeply raked aprons. The body coloured mirrors will increase the appeal of the scooter. The line flows upward towards the rear giving the scooty streak a swan like look.
The triangular instrumentation (similar to Honda’s aviaotr) will house all the essentials – a speedometer, an odometer and warning lamps.The switchgear consists of horn button, blinker switch and headlight Hi-Lo beam switch at LH, and self-start button & 2-step light switch at RH.
If Bajaj and Kinetic front fueling is getting popular, TVS new scooty streak will have rear fueling system. The fuel tank lid is mounted between the rear seat and the grab rail. However to fill the fuel in the scooty streak you have to get down. The flat, wide foot board and in built glove box will be most lovable feature in the scooty streak.
Price and the launch:
Scooty streak will hit the showrooms during the festive season (september – october).Along with the scooty streak, TVS plans to launch a new scooter early 2009. TVS scooty streak will be priced around Rs40000. Scooty streak will be the TVS answer to Honda’s Aviator, Suzuki’s access and Kinetic’s flyte.
Update: * Scooty streak comes with a 90cc engine