Piaggio launches its Vespa scooter in India at an ex-showroom price of Rs.66,671 (Maharashtra).
The Vespa will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values. Vespa in India will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart. Vespa will be a disruptive force in the 2-wheeler segment in India.