The German car makers have sharpened their pens to benchmark the Indian market and it deemed to be an easy task for them. The reason being their readiness to offer luxury at any ‘cost’. They rule the rooster with their world class technology and engineering. But their current agenda to ice the cake to make it affordable to such a cost conscious market. they are fully aware of the future prospects in India.
Audi, BMW and Mercedes-Benz are the major breakers of the nuts and they have started shelling out huge money to foot their presence great. They see the gradual growth of Indian market compared to China (4lakh luxury cars per year against 10000+ India). The official from Audi agrees that the current stage is the infancy but prospective. The company has witnessed its growth in India(-58% increase in 2009 from 1700 units), where its cars come out from the unit in Aurangabad. The company’s growth is similar in China – 300 cars 30 years ago and 1.5lakh units presently.
BMW and Mercedes too categorically agree to the slow growth in India but are too willing to invest lumpsum. However, they are assured of the growth in luxury sector only in the market which is highly feasible for low-end sedans and compact cars. But VW announced its Polo(compact car) meant for localization. The Germany Ambassador for India is systematic to reveal the presence ofhis country’s auto makrs in India and expressed hope. He reminded the implication behind the phrase Made in Germany- top quality, reliability, fuel efficiency and the latest technology.