Japan’s premier auto company Yamaha is hitting the headlines with its export venture to Australia. The models bracketed for the export are FZ-16 and YZF- R15. Further there is a proposal to hike its market share to 20% in deluxe and premium segment. Currently it has 12%. According to the national business Head of Yamaha Motor, the apex body is very keen on transforming the Indian base as a strong one- the Indian part is receiving huge orders from the apex company for export market.
The Indian firm is too wiling to meet the demand for the export market since the said models are exclusively manufactured in India only. As a result there will be an increase in the internal strength and explorations are on for exporting these models to Australia. Such markets feed a lot of high-end bikes but there is no too much of production and export. Hence Yamaha takes the torch with it as the company is exporting its products to Columbia, Nepal, Bangladesh, Srilanka and other countries. The export volume of FY 10 is up by 73.15% (66904 units) against 38 639 units in 2009. The overseas volume in March shoot up by 36.76% (9568 units) compared to 6996 units in the last March.
The Indian unit of Yamaha enjoys the cost advantage by 20-35% than other developed countries. Due to the initial investment for enhanced technology, the cost factor plays a crucial role. Yamaha may launch one or two new products in the Indian market preferably under 100-150cc segment. The contented production capacity of 6 lakh units a year meets the export and domestic demand.