Honda is now the NEW Number One Selling brand in Tamil Nadu. Honda which is growing in a faster pace compared to industry growth is eyeing No1 position in indian two wheeler market. It has occupied numero one slot in many states in india. Now it has attained the same in Tamil Nadu which happens to be the third biggest market by total volumes and the second biggest market when it comes to automatic scooter sales across India.
Ø Honda is the NEW NO. 1 selling two-wheeler brand in Tamil Nadu
o Honda sales grow by 34% which is much faster than 2% growth of TN industry
o With Highest ever market share of 35%, Now one in every 3 customers is buying a Honda two-wheeler in TN
Sharing how the biggest strategy shift in Honda’s business direction will be executed on ground,
Mr. Minoru Kato – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. announced,
“I thank our valued customers who have made Honda the Most preferred brand in Tamil Nadu. 2017-18 is definitely the most challenging year for Honda 2Wheelers India till now. India operation is already the No. 1 contributor to Honda’s global two-wheeler business. This year we are aiming 6.0 million units with 20% growth over the large existing base. Undoubtedly, our aggressive plans for key states including Tamil Nadu will play an important role in contributing to this growth of Honda in India.”
Honda 2Wheelers India goes closer to Tamil Nadu customers through NEW Zonal Office!
Re-aligning with Honda’s vision to expand its reach in India through its ‘closer to market’ approach, Honda 2Wheelers India today inaugurated its new Zonal office in Coimbatore. This is Honda’s next strategic step towards regional consolidation starting from top demand centres across India.
The new Zonal Office in Coimbatore is Honda’s 2nd Zonal office in Tamil Nadu after Chennai. Tamil Nadu is the only state in south region where Honda has 2 zonal offices. As we expand our footprints here, Honda aims to serve new customers with speed. Operating closer to the market supports our endeavor to enhance Customer engagement & experience with Brand Honda. The state of art Honda service training center will ensure technical updates & new product trainings to our network staff in local language.