Amidst global economy downfall in the US, General Motors had planned to safeguard its Indian market by setting a target of 10% market share by 2010. But this move is in the clouds with the company is yet to initiate the efforts which may go vain or may be delayed by a year – 2011. With the sales figure displaying a satisfactory 65,702 units this year,the company is pinning on the hopes of increasing it to reach the target within 2010.
The cars in queue to fetch the desired result are- LPG Spark(already 600 units), soon to be launched Cruze and the mini-car. Even though, the deadline is on the crisis, GM has no regrets to brood over and its targeting on regular sales of its cars. The revival of economy hitch may pull some rewards to the company. GM had to strive hard to get retrieved from the bankruptcy thanks to a trimmer new approaches. GM has no hard troughs in its Indian market.