Italian auto maker Fiat and India’s Tata Motors are in talks for a joint marketing project to bring some new luxury brands to the Indian market.
The companies have plans to sell Ferraris and Maseratis in India, sources say. Fiat is planning to bring both its Ferrari and Maserati brands to India. Tata Motors entered the luxury car business by acquiring the Jaguar and Land Rover and has just launched the brands in India.
The companies have various projects, to share platforms for new cars, projects for (Fiat lorry unit) Iveco and marketing Ferraris and Maseratis. The two companies already have an existing joint-venture to produce engines in India. Fiat and Tata Motors are building cars, engines and gearboxes together in India. Tata Motors is Fiat’s distributor in India. The two companies could expand their partnership and import the Ferrari and Maserati cars for sale in the Indian market.
Fiat is also in talks with Tata to take the Nano small car to Latin America together. Tata Motors has plans to launch its Nano in the international markets in the coming years.