Malaysian car maker Proton hired Subbu as its non-executive director. He was the main brain for Hyundai in the Indian market to counter Maruti –Suzuki. Later he walked away from Hyundai to start Argentum Motors. This Argentum Motors took over Daewoo Motors production unit some three years ago.
The former Hyundai marketing Head is now in this solo performing company.
He will be assisted by the expertise from India, China and ASEAN markets. The proposed dialogue with Hero group for India failed and so Proton decided on to go alone in India. In the Geneva Motor show Proton displayed three variants of EMAS range which include two hybrids and an electric version. Mr.Subbu maintained that India proves to be a good hunting ground for small car. Proton’s success in the Indian entry came after a relentless effort for 10 long years. Its talk with Hindustan Motors last year went in vain on its financial state. Proton’s entry is in tune with the India-Malaysia Free Trade Agreement pro.