German Luxury car maker, BMW has today launched its MINI brand in three versions in India. The three versions of MINI include Hatchback, Convertible and Country range. It comes powered by a petrol engine mated to a six-speed automatic transmission.
Dr. Andreas Schaaf, President of BMW Group India said, “With the launch of MINI, we have brought the world’s most exciting premium small car brand to India. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands.”
Schaaf also said, “By launching the new MINI ten years ago, we created the world’s first premium small car brand in the world. With MINI our approach was: ‘From the Original to the Original’. Since then, we have sold over 2 million MINIs and converted the MINI brand from a single-model offer to a family of six models. Three of them, namely the MINI Hatch, the MINI Convertible and the MINI Countryman are now available in India. Our main focus this year will be to concentrate on successfully establishing the MINI brand in India.”
The ex-showroom prices of the new MINI cars in India are as follows:
i) MINI Cooper – Rs.25,50,000
ii) MINI Cooper S – Rs.28,60,000
iii) MINI Cooper Convertible – Rs.30,70,000
iv) MINI Cooper S Countryman – Rs.32,80,000
v) MINI Cooper S Countryman High – Rs.35,90,000