With the downfall of its scooter segment, Bajaj has chalked out a strategy to run the show on different platform. It has divided its product range to four divisions and accordingly, the brand Bajaj will be with the Indian domestic and sports bikes; the brand Boxer will be for the European and export markets like Africa and Brazil (Boxer range is currently made in China); this Boxer brand will be no more in Indian operations.
In addition, all commercial vehicles will be under a new term ‘Re’ indicating the rear engine which has been popular in three wheelers. The premium brands will bear the KTM brand. The proposed practice is akin to Toyota which is brand for cars and Hino for trucks.
In India, Bajaj retains its position as the largest in three wheeler segment and with that brand value tries to capture the light CV vehicle segment. As already mentioned there will not be any more scooters and will be focus on Discover and Pulsar; the notable Platina and XCD are earmarked for the export market. In addition, there will be a new version of Pulsar with low engine capacity to vie against Hero Honda and TVS.