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Ad campaign reaps in 2009
The triumphant run of two wheeler sale in India last year – growth of 26%-has boosted the advertisement concerns with 48%. the analysis spelt out by AdEx India reveals that the TV ads promoted by the two wheeler makers have grown by 48% than in 2008. Of this, motorcycles comprised 85% ads followed by scooterettes …
Harley-Davidson makes its presence in India with its headquarters
The American iconic bike stalwart Harley-Davidson has started its business in India with its headquarter being opened in Gurgaon. The company feels this as the key milestone in its business in India. The bookings for its ranges are already on and the next major step is to open showrooms and dealerships-in New Delhi, Bangalore, Mumbai, …
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Renault is on the look out for lighting partner in electric car project
Renault, the French car maker, is on the look out for ideal allies to take on the torch of electric car project in India. Renault is now a single company, having come off from a tie-up with M& M for Logan and is in the process of entering the electric car project. By this move, …
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India to outsmart in the global business for Renault
After a hectic parley with M&M in the case of Logan, Renault is now a refined company. There will be no more constraint on single range concept and the outcome of the global recession in 2009 has made Renault to adopt a bigger role for India in the global trade. Once this point was mooted …
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VW to fuel the production of Polo
Notwithstanding the backlog bookings amounting to 5700 units, Volkswagen is polishing its mind to increase the production. The company is too pleased to get this feedback within just two months of its launch. Polo is offered as the premium hatchback for Rs4.34 lakh- Rs6.70 lakh and is already with some 1599 owners in India. Initially …
Bajaj in high spirits for its low cost car
The tripartite joint venture among Renault-Nissan-Bajaj is getting hot exercise, according to the information available. The JV has come out with a high efficient and fuel economic engine for the small car, which is likely to hit the market in 2012. The car would cost around Rs2 lakhs and would vie with Tata’s Nano which …
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A smiling news from Bajaj
After a throttling hiccups with regard to small car project, Bajaj is now eyeing on securing 30km mileage for its car. The Chairman Rajiv Bajaj is firm on delivering the cheapest, bestselling and record-creating mileage car. He affirmed that the car under the tripartite JV among Bajaj- Nissan- Renault, will be available for $2500. It …
Volkswagen to play the role of run rather a owner
Volkswagen is on the anvil to generate the spirit in Formula 1 as an engine provider. It is not interested to own the team as the event makes the flying start in 2013. In this regard VW is seeking the consent of FIA for availing the privilege of engine provider. VW’s desire of owning the …
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Nano to tag the revised price tag courtesy BS IV norms
The banner of Nano as the world’s cheapest car will be little shakier now that the price may increase in a short while later. Tata has been forging ahead its tempo with this Nano for the greener aspects meeting the emission norms under BS IV. The company is however committed to the initial price of …
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