Tata launches Indica eV2

Tata today relaunched the Indica in BS-IV market with an upgraded engine called Indica eV2. Tata sidelined the Indica since the launch of Indica Vista and Tata did not upgraded the Indica to suit BS-IV norms in major cities. But vista failed to bring customers as Indica did. To spruce up volumes for Indica family, …

Volkswagen launches Vento IPL edition

To cash in on the IPL craze, Volkswagen today launched special IPL edition of Vento sedan. IPL edition of Vento comes with IPL logo in the vento – C-pillar, front seats, scuff plates, door mats and the boot lid. Vento IPL edition  1.6L petrol variant also gets touch screen music player with built in micro …

CKD analysis – Pressure tactic or Inconsistent policy?

Definition of CKD When our Finance Minister tabled the union budget 2011, apparently, there is nothing to make headlines. Media termed this budget as dull and lacks push for any reforms. However many missed to read between the lines which has now become a point of contention.   Many were expecting Finance Minister would levy special …

Tata – Proton in talks to introduce nano in Malayasia

After a long stint, Tata and Proton is at the table again to discuss possible collaboration to introduce Nano in Malayasia.  “Mr (Ratan) Tata is keen to work with Proton again. About seven or eight years ago there were some joint discussions to manufacture cars but nothing came out of it. “Now our automotive policy …

Tata Divo to take on Volvo and Mercedes

Tata do not want to be a sleeping giant any more. World’s fifth largest truck maker plans to offer luxury bus to take on the Volvo and Mercedes. Considering its own reputation and powerful competitor brands, Tata has carefully choosen its spanish subsidiary hispania to venture into luxury bus market. Divo will be first luxury …

Ferrari enters India

Ferrari today formally announced its entry into Indian market.  Ferrari today appointed shreyans group as their official importer in India. Ferrari will open in two dealerships imminently in Delhi and Mumbai. “We are proud to announce the partnership with Ferrari today. This brand represents for us the epitome of success and we are proud to …

Bajaj to launch Discover 125cc

Bajaj to launch discover 125cc in April. This is not April fools’ joke. But Discover 125cc will be reinvented next month.  “The idea was to first cover both extremes of the commuter market. The Discover 100 fulfilled the aspiration of owning the brand and getting the mileage. The 150 had the power and awe-inspiring features …

Yamaha to launch electric bike in india

In a surprising move, Yamaha today said that it would launch electric bike in India. Yamaha also plans to launch two new bikes and few variants of its existing bikes.  It is surprising to see top sporty bike maker plans electric bike to break into the mileage category bikes. TVS indian bike major which launched …