Aston Martin,the British luxury sports car manufacturer has launched three models in India on Friday with a price tag of Rs.1.35 to 20 crores.The company’s first dealership in India is now in Mumbai’s Kemp’s Corner and it plans to open its second showroom in Delhi by next month.
The industry officials informed that the company will sell luxury cars, including V8 Vantage Coupe, Rapide, in the price range of Rs 1.35-2.75 crore.Aston Martin has chosen Performance Cars (a division of Infinity Cars) as its dealer in Mumbai.
The chief commercial officer of Aston Martin,Michel Van Der Sande quoted that India represents a new opportunity for them and their decision to bring the Aston Martin brand to India is driven by a strong level of interest from potential customers in an emerging luxury market.
The Director of Performance cars,Mr.Lalit Choudhary informed that they will launch the Cygnet in India once they get homologation for the car and he also added that is a lengthy process but they will launch it in India next year. It will be the cheapest Aston Martin to own.
Aston Martin well known for its appearance in James Bond movies is now looking for its progressive growth and has extended its dealership in the world having total dealers of 134 in 42 countries.Following Aston Martin,more brands including Ferrari and Alfa Romeo are also expected to make their entry into India over the next 12 months.