Yamaha’s first Indian scooter which will be launched in mid-2012 has been unveiled today.The scooter is now named as Ray which could be changed at the time of launch.Ray features an edgy,stylish and a compact look.Yamaha made a series of announcements including its plans to invest Rs. 800 crores in 2012-13 on capacity expansion, new product development and network expansion. Bollywood hunk and India Yamaha Motor’s Brand Ambassador, John Abraham was also there to grace the event.
Commenting on the occasion, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “Yamaha has always been a committed player in the two-wheeler market and makes consistent efforts to adapt to market demand by launching exciting products year-on-year. The Indian scooter segment is growing tremendously and we see a lot of potential in this segment. We have developed a scooter prototype that has got the Yamaha DNA and signifies “Cool and Beauty” image, which are the right words for describing young Indian girls. With the launch of our scooter model later this year, Yamaha would now be present across all growing 2-Wheeler segments.”
On behalf of India Yamaha family, I extend our gratitude towards our loyal customers and channel partners who have played a key role in our consistent growth in India over the years. We’d like to reinforce our commitment to the Indian market with our investment plans of Rs. 800 crores over the next two years and are targeting to achieve total sales of 1 million units in 2013”, he added.
The company is upbeat about its association with Bollywood heart throb John Abraham. Yamaha endeavours to inculcate the rider’s spirit with a sense of freedom as well as promote safe biking culture in the country. There isn’t a better promoter than John himself who represents the spirit of true biking, being a passionate biker himself. He has added significantly to Yamaha’s brand image in India.
