Maserati enters into the Indian Market at a starting price of Rs.1.2 crores

Maserati,the Italian luxury sports car maker has today announced its entry into the Indian market.The Maserati models are to be priced from Rs 1.20 crore and Rs 1.43 crore (ex-showroom, New Delhi).

The Managing Director of Maserati Asia Pacific,Mr.Simone Niccolai informed,”The growth in luxury car market last year made us confident to enter here in 2011. Today we are very excited to enter India. We will offer the full product range to Indian customers”.He added that the company has appointed Shreyans Group as the official importer of its cars into India. The delivery of the cars would start from July-August and “I am confident that the Indian function will play a significant role in building Maserati brand here.”

Niccolai also said,”We will open our first showroom in Mumbai later this year. The second showroom will be started in New Delhi early next year. We will have presence in seven locations by 2015″ and the luxury car market in India grew by about 70 per cent and is estimated to be around 15,000 units in 2010.

At present,Maserati is dealing with  63 nations across the world including India in which US is its largest market which contributed about 2000 units last year.

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