The imminent success of its bikes in the urban segments has made Yamaha to intrude the rural pockets with more models at an affordable price. Yamaha is strong in Tier-I and Tier-II cities and the focus is to be diverted to the rural sector in India, said its national Business head. The present volume of 15% rural sale is expected to increase this year, said the company official. This rural market constitutes 70% of the total bike sales in India and Yamaha’s plan is to penetrate this potential market. By exploiting the optimum resources, the company seeks to take advantage of the huge demand. For this there will be an expansion of dealerships in Tier III network along with sub-dealers.
Yamaha was in the news recently when it laucnhed it YBR 110 in the rural pockets which has seen the sale of 4000 units within a month. This will add to the charm of Crux, which has solidified its presence in the rural sector. Both, Crux and YBR 110, have a special effect on the overall sale of bikes for Yamaha. The domestic sale of Yamaha in April was increased by 11.51% (sale of 16861 units) which was 15120 units in the same period last year. Already there are 250 compact dealerships called Yamaha Bike Corner, and this will be increased to 500 by the end of this FY.